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Rob Stein is a museum leader and strategist whose background in technology and data informs his work across sectors. Rob is currently the Deputy Director and Chief Experience Officer at the Milwaukee Art Museum where he leads a team to reshape approaches to engagement and connection with art. Rob is the founder of the IMA Lab, and co-creator of the DMA Friends Program, ArtBabble.org and the OSCI toolkit in addition to numerous other technology and transformation efforts across the museum sector.