Philologist, have worked in Communication, Content Strategy and Web architecture for the last 20 years. I have been Director of Strategy, Innovation and Digital Transformation at Museu Nacional d'Art de Catalunya (MNAC). for 7 years and the 5 years before that I was responsible for the Internet Project & Social Media at the Museu Picasso of Barcelona. Co-director of MuseumNext Barcelona 2012. Founder and Co-director of the Postgraduate Course on Museum Management 2010-2015. Current Co-director of the Course of Digital Strategy for Cultural Organisations run by UOC_Universitat Oberta de Catalunya and MNAC. Jury of the Best of the Web Awards.Speaker at local and international museum conferences. I blog at http://blog.museunacional.cat/en/author/conxa-roda/. Most interested in usability and social impact of the Web, in digital strategy, in quality-content generation and linking physic and digital museum experiences. Love reading, travelling, music, good films, bike and hiking;)