MCN 2021 VIRTUAL

What does it take to build a digital program that is both local in its focus and global in its reach?

Qatar Museums (QM) oversee several museums and sites that feature local and regional art and artists and encapsulate Qatar's rich cultural heritage. In 2020, a new Digital Experience team was established and tasked with developing a digital strategy and program that put local and regional audiences at its core, while bringing Qatar’s unique perspective to an international audience.

This conversation covers the strategy and goals of the team, as well as the implications of building new capabilities and expanded skillsets within the organization — all during a global pandemic.