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Wednesday, October 13 • 12:15pm - 1:00pm
Building a locally global digital program in Qatar

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What does it take to build a digital program that is both local in its focus and global in its reach?

Qatar Museums (QM) oversee several museums and sites that feature local and regional art and artists and encapsulate Qatar's rich cultural heritage. In 2020, a new Digital Experience team was established and tasked with developing a digital strategy and program that put local and regional audiences at its core, while bringing Qatar’s unique perspective to an international audience.

This conversation covers the strategy and goals of the team, as well as the implications of building new capabilities and expanded skillsets within the organization — all during a global pandemic.

avatar for Shaikha Al-Thani

Shaikha Al-Thani

Deputy CEO, Audience Engagement and Digital Experience, Qatar Museums
Shaikha Al-Thani is the Deputy CEO, Audience Engagement and Digital Experience at Qatar Museums, championing the organisation’s digital transformation through the development of inclusive user-focused digital content and products, enhancing visitor experiences, and driving internal... Read More →
avatar for Matthijs Klinkert

Matthijs Klinkert

Managing Director, Fabrique [brands, design & interaction]
Matthijs Klinkert (Msc) graduated in 1998 at the Delft University of Technology. In 2003 Matthijs joined famous Dutch Design agency Fabrique. He joined the management team in 2010 and ultimately joined the board of directors in 2016 to become CEO of Fabrique. Matthijs is a specialist... Read More →
avatar for Allegra Burnette

Allegra Burnette

Principal, ABA | Allegra Burnette & Associates LLC
Allegra Burnette is currently an independent consultant, focused on helping organizations establish and integrate coherent, user-centered digital programs that use best practices in customer and visitor experience to grow audiences, improve experiences, and transform internal processes... Read More →

Wednesday October 13, 2021 12:15pm - 1:00pm EDT
Channel 1
  Middle East/Africa